Many national grocery chains, restaurants and retailers rely exclusively on channel letters because of their abilty to dominate any landscape and captivate an audience. They are a creative force, projecting a powerful and professional image. Channel letters may be defined simply as a three dimensional sign or letter fabricated from aluminum or acrylic and illuminated through LED or Neon lighting. The draw is often in the size, where size does matter. Channel letters as well as logo elements are individually created and this allows for impressive construction from 12 inches to many feet in height and each is individually illuminated. LED lighting has improved dramatically over the past few years becoming the most common letter type and in many cases can equal or outperform traditional neon illumination. LED is more energy efficient, consuming less power than neon and is considered more environmentaly friendly. There are many options and production processes to choose from, letters can be reverse or halo illumiinated, vinyl or digital graphics can be applied to the face to create custom color combinations and capture fine details, diffuser films can be applied to meet municiple code, or specialty films can alter the way in which light is captured or projected by the individual letters. RM Signs will work with you to create your custom solution in channel lettering.